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{{Strategija}}
'''Strategija''' (iš [[Ancient Greek|Graiku]] στρατηγία ''stratēgia'', "kariuomenės lyderio menas; liepimas"<ref>[http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.04.0057%3Aentry%3Dstrathgi%2Fa στρατηγία], Henry George Liddell, Robert Scott, ''A Greek-English Lexicon'', on Perseus</ref>) yra aukšto lygio [[planas]]pasiekti vieną ar daugiau tikslų neapibrėžtų sąlygų įtakoje. Kalbant apie "generolo meną", įskaitant kelis įgūdžių pogrupius, įskaitant "taktiką", apgulties meną, logistiką ir t.t., terminas buvo pradėtas naudoti 6 šimtmetyje, Rytų Romos terminologijoje ir buvo išverstas į Vakarų liaudišką kalbą tik 18 amžiuje. Nuo tada iki 20-ojo amžiaus, žodis "strategija" pažymėjo "visapusišką kelią bandant siekti politinių tikslų, įskaitant grėsmes ar faktinio naudojimo jėga, į testamentų dialektika", į karinį konfliktą, kuriame abu priešai bendrauja.<ref name="LFreedman2013">{{cite book
| last = Freedman
| first = Lawrence
| year = 2013
| title = Strategy | publisher = Oxford University Press
| isbn = 978-0-19-932515-3}}</ref>
Strategy is important because the resources available to achieve these goals are usually limited. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). The senior leadership of an organization is generally tasked with determining strategy. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as [[strategic planning]] and [[strategic thinking]].<ref name="Mintzberg and Quinn 1996">{{cite book
| last = Mintzberg, Henry and
| first = Quinn, James Brian
| year = 1996
| title = [[The Strategy Process:Concepts, Contexts, Cases]] | publisher = Prentice Hall
| isbn = 978-0-132-340304}}</ref>
[[Henry Mintzberg]] from [[McGill University]] defined strategy as "a pattern in a stream of decisions" to contrast with a view of strategy as planning,<ref name=charlesw>http://faculty.fuqua.duke.edu/~charlesw/LongStrat2010/papers/class%2010/Patterns%20of%20Strategy%20Formulation.pdf</ref> while [[Max McKeown]] (2011) argues that "strategy is about shaping the future" and is the human attempt to get to "desirable ends with available means". Dr. [[Vladimir Kvint]] defines strategy as "a system of finding, formulating, and developing a doctrine that will ensure long-term success if followed faithfully."<ref>{{cite book|author=Kvint, Vladimir|url=http://books.google.com/books?id=mb5n8O9y6YIC&printsec=frontcover&dq=the+global+emerging+market&hl=en&sa=X&ei=12DLUprvKfLKsATS54GIDQ&ved=0CEgQ6AEwAQ#v=onepage&q=the%20global%20emerging%20market&f=false |title=''The Global Emerging Market: Strategic Management and Economics'' |publisher=Routeledge |date=2009}}</ref>
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